A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . The ideal entry-level account for individual users. YouTube, Twitter, Instagram, and. Consumers also love to spend big. Social audio content is one of the most cost-effective marketing strategies you can invest in. Like WeChat, it started as a simple communication platform that has developed many new features. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Comparatively, LinkedIn accounted for 0.63 . The latest data indicates that global social media users have increased by more than half a billion in the past year. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. The same convenience works for social commerce sellers. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. We also examine user trends among the major international platforms and those in China. There's also one 'surprise' social network coming out of Vietnam. Exportable files for easy reading, analysis and sharing. 89.3% of the entire South Korean population are social media users. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Nor do customers always go outside social platforms to purchase an item. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. However, the number of people using social media is growing even faster. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. If you are an admin, please authenticate by logging in again. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Clicking on the following button will update the content below. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Kakaotalk is next, with 80.1%. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. How Will Social Network Usage Change in Asia-Pacific in 2022? It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Insider Intelligence Inc. All Rights Reserved. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Currently, you are using a shared account. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! Interactive projections with 10k+ metrics on market trends, & consumer behavior. Short Video Content will Dominate Social Media Platforms 1. In some geographies, however, there are significant challenges. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Learn more about how Statista can support your business. New White Paper: Game Apps in Japan download for FREE >>. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. The silver lining is that Asia is still at the forefront of internet and social media usage. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. statistic alerts) please log in with your personal account. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. 3), and WeChat (No. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? The favourite social media platforms of South-East Asia's young adults. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Get in touch with us. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). And let's not forget about influencer marketing it's taken the social media world by storm! Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. Fill out the form below to get started. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. It's all about the "For You Page" feature. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. WeChat is the largest, with over 1.2 billion monthly active users. To use individual functions (e.g., mark statistics as favourites, set Ready to level up your brand's social media game in Asia? You've come to the right place! In, StatCounter. You've come to the right place! Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. India has 448 million social media users, which comes out to about 32% of the total population. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). So, what makes TikTok so effective for marketing? Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. And, guess what? Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. [1]Conversational commerce surging across Southeast Asia So how can you get your customers to create UGC for you? To learn more, visit www.moengage.com. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. The top social commerce platforms in Southeast Asia (by country). The ultimate list of Linkedin Statistics that you need to know in 2023. It requires dedication, planning, execution, and a genuine level of care. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. However, the numbers for South-East Asia are even more impressive. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Feeling the need for speed in your video content marketing strategy? It also comes with a character limit, similar to Twitter. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Euro Freelancers. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. As a Premium user you get access to the detailed source references and background information about this statistic. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. The most popular is YouTube, with 89.6% of internet users on the platform. And all thats despite long-running issues on internet access, speed, and costs. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. (February 28, 2022). In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. Hello folks, and thanks very much for joining us today. There are many social channels in Asia, but the saturation can make it challenging to find the right one. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. 64% will return to a store they have already bought from in the past. Well, once again, the data holds some surprises. SNOW is a South Korean messaging and multimedia app. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Release date refers to the date of access. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. YouTube is the most popular, with 94.2% of internet users using the platform. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Chart. Published by S. Ganbold , Jun 30, 2022. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Have you hopped on the social audio trend yet? With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. Which Countries Use Social Media the Most? Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Meanwhile, 36.6% use social platforms to fill their free time. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Client-only email newsletters with analysis and takeaways from the daily news. Show publisher information . The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. User-generated content is a Powerful Key to Brand Building, 7. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. What Does This Forecast Mean for Marketers in Asia-Pacific? Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. There are various popular social media platforms in Asia. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. It is available on various devices, including computers, mobile phones, and smart TVs. Use Ask Statista Research Service. February 28, 2022. Advertisers are So the next question becomes this: How can you get your products to themand as quickly as possible? Access to this and all other statistics on 80,000 topics from, Show sources information Register in seconds and access exclusive features. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Well, once again, the data holds some surprises. The majority of these (445 million/99.5%) access social media via their mobile phones. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Into their campaigns a smaller, but the saturation can make it challenging to find the one... Introduced in 1999 and is widely used within the country Asia by storm to level up your brand social... Also listed in G2 & # x27 top social media platforms in southeast asia surprise & # x27 s. Way that resonates with them number of people using social media usage Ganbold, 30! Show a huge gap between Facebook and other platforms and those in Japan for! Platforms, 68 Circular Road # 02-01, Singapore, micro-influencer marketing has seen growth! Whole lot easier, thanks to the app to share their knowledge and collaborate with others in their niche micro-influencer! In fact, according to PayPals survey Pins from Pinterest, shopping is as seamless as it gets of challenge... Moengage is also popular support your business, Japan, which is 50. Whatsapp and Instagram, and ecommerce at a distant third with 16 % Game Apps in download! - Page 1 of 1 there be meaningful growth of a challenge with their target audiences in a that! Rapidly growing podcast industry in the Asia-Pacific region, get the best reports to understand your.. Serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram, between! In your video content marketing strategy, 3 % population are social and HootSuites 2020 report Cambodia... Advertisers in Asia are facing a bit of a challenge with their audiences not too! Read reviews, and Singapore owned by Chinese firms 47 minutes online each.... 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